Sutter County, CA
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Welcome to the Sutter-Yuba Behavioral Health (SYBH) Branding page. See below, or click the following links, to learn more about our new SYBH logo, including branding guidelines, logo design, downloads and more.
Branding
Overview:
The Sutter-Yuba Behavioral Health executive leadership team has been working with 720 strategies to develop a new logo and branding strategy that supports the values of SYBH's commitment to inclusivity, community engagement, and comprehensive service offerings.
After several iterations, stakeholders agree that the new logo best represents the unique features of Sutter-Yuba Behavioral Health and our community.
Overall Purpose and Central Idea/Concept:
The development of the new logo focuses on SYBH's unique position as the only bi-county, government behavioral health service in California. The branding strategy reflects SYBH's commitment to inclusivity, community engagement, and comprehensive service offerings.
Connection, Community, and Care
These three themes aim to bring different community segments together, promoting unity and mutual support, and providing compassionate and comprehensive care.
The branding strategy underscores SYBH's commitment to break down barriers to mental health services, combat stigma, and enhance accessibility for all community members, including those facing cultural and linguistic hurdles.
Through this rebranding, SYBH aspires to not only elevate visibility and recognition across Sutter and Yuba counties, but also to embody a beacon of hope, support, and transformation for individuals and families navigating mental health challenges.
Logo Design
The different colors of the logo lettering can represent the diversity that we embrace as an agency, while the overlapping of the letters represents our interdependence and reliance on community partners. The river in front of the mountains represents the unifying of two counties under one mental health plan, while the mountains are emblematic of the Sutter Buttes in Sutter County and foothills in Yuba County. The sun represents hope and SYBH's being a beacon of light to those in need of help.
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Primary Color |
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HEX: CMYK: RGB: |
0065B8 90, 62, 0, 0 0, 101, 184 |
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Secondary Color |
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HEX: CMYK: RGB: |
00C3BB 71, 0, 34, 0 0, 195, 187 |
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HEX: CMYK: RGB: |
740075 86, 100, 17, 15 71, 0, 117 |
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HEX: CMYK: RGB: |
9D1892 45, 100, 0, 0 157, 24, 146 |
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Accent Color |
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HEX: CMYK: RGB: |
FFAA0C 0, 38, 100, 0 255, 170, 12 |
Download the Sutter-Yuba Behavioral Health Logo
Click to download the new SYBH logo.
For more information about the Sutter-Yuba Behavioral Health logo, please contact the Sutter County Health and Human Services Community Outreach Coordinator at sgonzal@co.sutter.ca.us.
Download the Sutter-Yuba Behavioral Health Logo
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